Facebook Envy: 10 Dirty Facts. And How To Fight Back.

Reading time: 8 minutes

— Researched and written by Dr. Sandip Roy.

A lot of envy exists on Facebook. All of that envy comes from comparisons with those who are better off.

Two alarming facts from research:

  • 30% of Facebook users report feeling worse and more disappointed with their lives after using Facebook.
  • Facebook users feel greater situational envy on when they … use Facebook to gratify needs to gather information, seek attention, or pass time.

I’m half-sure you have felt it first-hand: Your happy friends on your timeline could be making you envious and sad.

The question is, whether they mean it or not, they have this effect. So, how to get over it?

What Is Facebook Envy

Facebook envy = a feeling of intense discontent or resentment that comes after interpreting from the social media posts of your friends that their lives are much more exciting and fulfilling than yours.

So, Facebook envy is when you feel frustrated by other people’s lives on Facebook.

While “all” your online friends are having fun, living interesting lives, going to exotic places, doing worthwhile activities, and buying great things, you are not.

It is the shame and scorn of “realizing” that your own life is passionless, joyless, and meaningless. That results from comparing your real life to their online lives.

Facebook Envy Can Cause Depression
Facebook envy results from comparing one’s real life with others’ online lives.

Envy is defined as “a negative emotional response to another person’s superior quality, achievement, or possession, in which the envier either desires the advantage or wishes that the envied person lacks it.”

10 Facebook Envy Facts From Research

  1. Vacation images were the most common cause of envy on Facebook. Holiday shots sparked 56.3% of the envy incidents on Facebook (Krasnova & Wenninger, 2013).
  2. Envy on Facebook leads to an “envy spiral.” Those who feel envy tend to “dress up” their timelines with pictures and statuses that will further make others envious. (Talk of revenge envy!)
  3. Passive surfers (those who “endlessly scroll”) on Facebook felt the greatest dissatisfaction. A study confirmed that passive use of Facebook leads to people feeling less and less good over time. The main reason was that more passive scrolling made people more envious of others (Kross & Verduyn, 2013).
  4. Increased Facebook use leads to higher levels of depression, and creates a self-sustaining cycle of more depression causing more Facebook use. This relationship becomes stronger when we consider the role of envy. More Facebook use can lead to greater feelings of envy, which then leads to more depression (Tandoc & Goh, 2021).
  5. One-third of people felt worse, more frustrated with their lives, and envious after going to Facebook (Krasnova & Wenninger, 2013).
  6. A comparison of social interactions was the second most typical reason for envy. FB users compared how many birthday greetings they received against those of their Facebook friends. They also counted how many Likes or remarks they gathered on their images and posts.
  7. The “happiness of others” was the third most frequent cause of envy. Men, specifically those in their mid-30s, were more than likely to envy the happiness of others. This was because the men tended to post more self-promotional stuff on Facebook — to let people know of their achievements and portray themselves in a better light.
  8. Women were more prone to envy the physical attractiveness — looks and beauty — of their FB friends. The reason could be that women tend to post more content on their walls that emphasize good looks and happier social lives. So, “happy/pretty” seems to be an obvious reference point for women.
  9. Kross and Verduyn found that the more people used Facebook at a certain time, the worse they felt the next time. And the more they used Facebook over a given period, the more their life satisfaction levels fell during that period.
  10. Facebook use can trigger envy and negatively impact mental health, more so when people compare themselves to other people’s positive posts. These comparisons can decrease overall happiness and increase feelings of depression, particularly when the posts are from close friends (Pera, 2018).

How To Beat Facebook Envy And Find Joy

Here are 5 ways to overcome Facebook envy:

1. Realize that other peoples’ lives have frustrations too

Envy comes from upward comparisons. The saying “the grass is greener on the other side” reflects our natural tendency to compare ourselves to the better of others.

But the grass isn’t always greener on the other side.

So it is in real life, and so it is in virtual life.

envy-grass-greener-other-side

Facebook showcases the best moments, not the struggles and setbacks everyone faces. When you scratch the surface, you’ll find that their lives probably have nearly as many dark spots as yours.

Their picture-perfect vacation might come with hidden anxieties, just like your everyday life has its moments of triumph. Focus on your own journey, not the carefully crafted snippets you see online.

Facebook is a playground for the narcissist within us — we post the bits that will make us seem the best among our peers. Studies suggest that social media fuels middle-aged adults’ narcissistic tendencies.

2. Pass over their holiday pictures discreetly

Mute the vacation posts.

If certain posts consistently spark envy, consider taking a break or unfollowing them.

Shots of your friends holidaying in picturesque places on Earth are the biggest cause of Facebook frustration and envy.

Understand clearly that they are on holiday and you are not. Probably, you are watching those pictures from inside your daily routine.

Don’t flip through them. And if possible, don’t even acknowledge them.

3. Take occasional breaks from Facebook

Unfollow the triggers.

Not every “friend” needs to be in your feed. Go on a social media detox.

Take regular breaks from Facebook altogether. Step away from the constant comparisons and reconnect with the real world.

Spend time with loved ones, pursue hobbies you enjoy, and focus on creating your own joy, not living vicariously through others.

Do not passively follow someone’s Facebook feed.

Envy on Facebook Wall
No Envy On My Wall!

4. Stop comparing your life with others in general

Celebrate your own wins.

Stop comparing your entire life to someone else’s curated online snippets. Instead, celebrate your own victories, big and small.

Acknowledge your progress, appreciate your unique journey, and find joy in the everyday moments that make your life special.

Comparing your entire life with the sparkling bits of your Facebook friends will always be a self-defeating scenario.

5. Be more appreciative of the good things in your life

Rediscover the small joys in your own life.

As we see the carefully curated highlights of other people’s lives, we tend to overlook the good parts of our own lives. Be thankful for your blessings in life.

Choose to fill your newsfeed with things that inspire you, not those that leave you feeling down.

Remember, social media should be a window to uplift, not a breeding ground for envy.

Social Scientists Expose the Dark Side of Facebook

Facebook is an unparalleled platform for social assessment. Many social scientists go to Facebook because of its reach and range.

German scientists found that envy on Facebook was a hidden threat to life satisfaction. Seeing posts and pictures of your friends’ vacations, love lives, and accomplishments on Facebook can make you envious, which can then lead to loneliness and depression.

Envy on Facebook was massive. And, the most frequent causes of envy triggered by Facebook use were:

  • Travel and leisure
  • “Social interactions”
  • “Happiness”
  • “Success in job”
  • “Abilities”

Overall, “travel and leisure” account for a whopping 56.3% of all envy incidents triggered by FB.

So, while traveling can increase your happiness (know why), posting your holiday pictures on social media can cause others to envy you.

What causes Envy on Facebook?
What causes Envy on Facebook? (Source)

Envy caused the most frustration on Facebook, ahead of loneliness, waste of time, and lack of attention.

The study authors write:

We find that “envy” emerges as the category of the highest importance with 29.6% of respondents mentioning it as a major reason behind frustration and exhaustion of “others”. Feelings of envy by far surpass such causes, as “lack of attention” (19.5%), “loneliness” (10.4%), and “time loss” (13.7%).

Moreover, those who scrolled their feed passively felt worse and more disappointed with their lives. They wrote:

According to our findings, passive following triggers invidious emotions, with users mainly envying happiness of others, the way others spend their vacations, and socialize. … In fact, feelings of envy mediate the relationship between passive consumption of information on Social Networking Sites and life satisfaction.

Passive following means surfing Facebook without making any updates or interacting with others.

Passive following on facebook cause envy and lower life satisfaction
Passive following on Facebook causes envy and lower life satisfaction (Source)

Further Reading

Final Words

One sentence strategy to handle social envy: Envy-prone users should use social networks for specific purposes and avoid passive pursuits. (Wallace & James, 2017).

Researchers from the Tilburg Institute for Behavioral Economics describe two types of envy:

  1. Benign envy — usually good, makes you want to learn more, do better, and stay motivated.
  2. Malicious envy — mostly destructive, dragging you down and taking away your happiness.

Let Facebook give you the benign kind of envy, and here are two ways to do that:

  1. Compare your life with only those who are just marginally better than you.
  2. Remind yourself that social media is often a curated highlight reel, not reality.

√ Also Read: How much do your Facebook friends reduce your happiness?

√ Please spread the word if you found this helpful.

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